Sector67 was founded by a $7,000 prize awarded through the Burrill Business Plan Competition at the University of Wisconsin. This image was captured by the UW photographer at the competition freezing in time the judges’ reactions to the concept of Sector67 and the opportunity available to the Madison community (full slideshow of 2010 photos of the year):
They don’t look to convinced to us at that moment, but they ended up liking us well enough to award 2nd place! Thank you Steven Burrill for sponsoring the competition and giving us the opportunity to exist.