TEDx Talks featuring Sector67 Members

Most of us have watched a TED Talk or two. In the spirit of TED Talks, self-organized local events have popped up across the country.  TEDx-Madison is one of those events – highlighting local leaders, entrepreneurs, creators, engineers and more.  If you weren’t already aware, two of Sector67’s members Robin Lawson and Bob Baddeley have been featured presenters.  Take a few moments to watch their videos!

 Robin Lawson – Engineering is Actually Girly

A self-proclaimed “standard overachiever” and 4th-generation mechanical engineer, Robin shatters the perception that engineering is masculine by comparing elements of the creative process to conceiving, bearing, raising, and nurturing a child.  Robin’s talk reflects her evolution from being “one of the guys” to the empowered woman engineer she is today and how becoming that person has benefitted her and others around her.  Robin and her brother founded Lumen Electronic Jewelry.


Bob Baddeley – Made in China

In 2012, Bob Baddeley spent three months in China working to manufacture his prototypes and make manufacturing and sourcing connections before launching his company.  Bob’s 2013 Tedx-Madison talk offers insights on manufacturing products in China compared to the US.  He offers tons of tips on living, working, communicating, and manufacturing in both China and the US. Definitely worth a watch!



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